+ Best Poster of the Year + Best Found Footage Movie of the Year + Best 'Huge Hit' Movie of the Year
|The scary poster for Matt Reeves' Cloverfield|
During a going-away party in New York City, an affair between two old friends gets revealed, as a giant monster suddenly attacks the city and leaves everything in utter chaos.
The kernel in the drama of this genre mixer (monster/found footage/horror/romance/sci-fi/catastrophe) is love and survival. The effects of the film and the hand-held camera work (by cinematographer Michael Bonvillain (Zombieland (2009)), with large portions of the film allegedly shot by the actual cast members!) is technically impressive and highly effective.
Cloverfield, written by Drew Goddard (The Cabin in the Woods (2012)), doesn't give its audience any pauses, which is exhausting. - On the other hand, the 'ride' only lasts 84 minutes.
It is the second feature by Matt Reeves, (he debuted with the romcom flop The Pallbearer (1996)), who subsequently has directed the horror remake Let Me In (2010) and last year's Dawn of the Planet of the Apes (2014).
2008 in films - according to Film Excess
Watch the trailer here
Cost: 25 mil. $
Box office: 170.7 mil. $
= Huge hit
[Cloverfield has become a marketing case study, as it spearheaded a bold new approach with title-free teasers and online mystery, successfully so, leaving many movie-goers panting to get to know what the f*** was up with the mysteriously titled coming film. It made a huge splash in the US with the best January opening ever at the time, a 40.1 mil. $ opening weekend, and struck gold internationally as well. A sequel may be a future date, providing that Reeves, Goddard and producer J. J. Abrams can wrap themselves around it amicably.]
What do you think of Cloverfield?