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| Colorful, enticing, goofy poster for Michel Gondry's Be Kind Rewind |
QUICK REVIEW:
A young man gets the responsibility of a video store, as its old owner Fletcher is going to a Fats Waller-meeting. But the loon, who lives in a nearby trailer, accidentally - via a power station, - erases every video's content!
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| Melonie Diaz, Jack Black and Mos Def in Michel Gondry's Be Kind Rewind |
The central conflict (recreating something on some of these now empty tapes) thus is so insignificant that it gets very hard to get really engaged in the film, even for someone who wants to be.
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| Jack Black in Be Kind Rewind |
When leads Jack Black (School of Rock (2003)) and contrastingly photogenic Mos Def (The Italian Job (2003)) begin to make their new editions of video classics, 'sweding' them, as they put it, the circumstances are glaringly unbelievable.
Still the film is a cozy, lightly amusing time, which holds a few funny scenes, - some of them involving Danny Glover (Lethal Weapon (1987)) and Mia Farrow (The Purple Rose of Cairo (1985)).
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| Mia Farrow and Danny Glover 'sweding' what movie? In Michel Gondry's Be Kind Rewind |
The ending is sugary and dumb. Be Kind Rewind is essentially failed as a project.
French director Michel Gondry (Eternal Sunshine of the Spotless Mind (2004)) completed two movies last year; the documentary Is the Man Who Is Tall Happy? and the French film, The Foam of the Days.
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| Michel Gondry has a way of making his films look better and more fun than they really are, - as with this poster for his Be Kind Rewind |
Here's the trailer for the film
Budget: 20 mil. $
Box office: 30.5 mil. $
= Even Steven
What do you think of Be Kind Rewind and Michel Gondry's other films?
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