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6/01/2022

How to Get Ahead in Advertising (1989) - Robinson harpoons advertising world with pointed satire

♥♥


A giant screen crushes through the earth on this mysterious poster for Bruce Robinson's How to Get Ahead in Advertising

A successful advertising man in London is pressured by deadlines and develops a zit on his throat, which talks, and which grows bigger and stronger ...


How to Get Ahead in Advertising is written and directed by Bruce Robinson (Withnail & I (1987)).

For a British film, Robinson's are uncharacteristically outspoken and frank, and this one is a gem in the absurd-comedy genre with high energy, many good ideas, - the story's premise in itself is a minor stroke of genius, - and good acting: Rachel Ward (Double Jeopardy (1992, TV movie)) is lovely as the wife; both Richard Wilson (Women Talking Dirty (2001)) as the boss, and John Shrapnel (Alien Autopsy (2006)) as the psychiatrist are excellent, and Richard E. Grant (Tooth (2004)) is impressively credible as the mentally unwrapping protagonist.

Towards the end, the film seems to give up on its plot and develop in an almost entirely polemic direction, as the contrast between the now materialistically rejecting ad man and the excited consumerist personality grown from his neck gets the main stage, which is a shame. But How to Get Ahead in Advertising is still a very funny and original film.

 

Related posts:

 

Bruce Robinson: 2011 in films and TV-series - according to Film Excess [UPDATED III] 
2011 in films and TV-series - according to Film Excess [UPDATED II]
2011 in films - according to Film Excess

The Rum Diary (2011) or, The Puerto Rican Adventure of Mr. Kemp 



 

Watch a trailer for the film here

 

Cost: Unknown

Box office: 670k $ - North America and the UK only

= Uncertain

[How to Get Ahead in Advertising premiered 30 March (New York) and runs 94 minutes. Shooting took place around June 1988 in England, including in London. The film grossed 418k $ in North America, and 201k £ in the UK, coming to around 252k $, and around 670k $ combined. It was also released in West Germany and Japan. The film's theatrical status is impossible to ascertain without knowing more, especially its budget. Robinson returned with Jennifer 8 (1992). Grant returned in Warlock (1989); Ward in Shadow of the Cobra (1989, miniseries) and theatrically in After Dark, My Sweet (1990). How to Get Ahead in Advertising is fresh at 60 % with a 6.30/10 critical average at Rotten Tomatoes.]


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