9/30/2023

Paranormal Activity 3 (2011) - Franchise returns to creepy 1988-set beginnings

 

A shade on the wall behind two children asleep provides chill factor on this poster for Henry Joost and Ariel Schulman's Paranormal Activity 3

We go back to the roots ... As a girl Katie's family was also plagued by the supernatural back in 1988.


Paranormal Activity 3 is written by Christopher Landon (Viral (2016)) and directed by Henry Joost and Ariel Schulman (Catfish (2010), both). It is the 3rd film in the Paranormal Activity franchise (2007-).

Chapter three also comes with its own story weaknesses. - For instance, the mentally awake viewer may rightly wonder how this gigantic home is possible with one home-owner apparently spending the days video-taping at home. Also; what happened to the girls' father?

The style of Paranormal is repetitive but also effective: It is creepy to see something homely so obviously assaulted by something unreal. SPOILER A girl in joined forced with evil spirit 'Toby' is frightening, and the witch ending is terrifying but very quickly over, unfortunately. 

Paranormal Activity 3, the franchise's highest-earning chapter, is almost at par with the original in terms of quality.

 

Related posts:

 

The Paranormal Activity franchise: 2010 in films and TV-series - according to Film Excess [UPDATED III]  

2010 in films and TV-series - according to Film Excess [UPDATED II]

2010 in films and TV-series - according to Film Excess [UPDATED I]

2010 in films and TV-series - according to Film Excess 

Paranormal Activity 2 (2010) or, Haunted California Idiots

Paranormal Activity (2007) - Peli's record-breaking found footage horror smash 

 



Watch a trailer for the movie here


Cost: 5 mil. $

Box office: 207 mil. $

= Mega-hit (returned 41.4 times its cost)

[Paranormal Activity 3 premiered 14 October (Rio de Janeiro International Film Festival) and runs 84 minutes. Shooting took place from April - May 2001 in Los Angeles, California. The film opened #1 to a 52.5 mil. $ weekend in North America, where it spent another 2 weekends in the top 5 (#2-#4), grossing 104 mil. $ (50.2 % of the total gross). The 2nd and 3rd biggest markets were the UK with 16.9 mil. $ (8.2 %) and Germany with 8 mil. $ (3.9 %). Roger Ebert gave the film a 1/4 star review, translating to 2 notches under this one. Joost and Schulman returned with Metropolis II (2011, short), A Brief History of John Baldessari (2012, short) and theatrically with Paranormal Activity 4 (2012), the next in the franchise, after which another 3 movies have come out. Paranormal Activity 3 is fresh at 66 % with a 6/10 critical average at Rotten Tomatoes.]

 

What do you think of Paranormal Activity 3?

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